Our Company Marketing Strategy

Marketing Strategy: Driving Value Across the Supply Chain

The Marketing Strategy business unit serves as the critical link between ViskoGas OY’s upstream operations and its broader commercial objectives. By optimizing crude oil and refined product transactions—through export/import expansion, cost-efficient processing, and strategic sales—we maximize profitability while ensuring seamless integration across the supply chain. 

Core Operations & Market Reach We guarantee: Reliable crude oil delivery for refining.   Global distribution of refined products, including: ✅ Gasoline | ✅ Diesel | ✅ Fuel Oil ✅ Jet Fuel | ✅ Vacuum Gas Oil | ✅ LPG    

  Our products serve both domestic (Finnish) and international markets, supported by a robust logistics network combining: Trunk oil pipelines for crude transportation. Multi-modal distribution (rail, road, terminals) for refined products.  

Strategic Subdivisions & Responsibilities Crude Oil Trading   Purchases, exports, and imports crude oil.   Manages domestic/international sales and marketing.   Refined Product Sales & Compliance   Handles domestic/export sales of oil products.

Coordinates processing agreements and fulfills social commitments (ensuring refined product supply across Finland).   Liaises with government authorities on distribution policies.   Logistics & Supply Coordination   Plans crude delivery via pipelines and product shipments from terminals.   Manages export/local market transportation (Finland-focused).    
Oversees rolling stock, forwarding services, and refinery supply planning.    
Asset Optimization

Monitors and upgrades storage, acceptance, and sales facilities. Ensures operational efficiency and timely maintenance. Market Intelligence Conducts market research for existing/new products. Provides data-driven insights to all business units. Performance & Growth Highlights
  
Monitors and upgrades storage, acceptance, and sales facilities. Ensures operational efficiency and timely maintenance. Market Intelligence Conducts market research for existing/new products. Provides data-driven insights to all business units. Performance & Growth Highlights.

  2020 Targets: Supplied 1.2M tons to europe operations (+15% YoY). Delivered 1.1M tons to joint venture plants (+3% YoY). Exported 2.8M+ tons to neighboring/distant markets.  

 2021 Achievements: Eastern Route Dominance: 7.7M tons shipped to China (+10.7% YoY), our most profitable channel.    

Global Exports: 65.7M tons to Europe/Mediterranean markets. 8M tons to CIS nations. Key Competitive Advantages Integrated Supply Chain: From extraction to end-user delivery. High-Margin Focus: Prioritizing economically advantageous routes (e.g., China pipeline). Adaptive Strategy: Market-driven adjustments to maximize revenue.  

Our company is dedicated to a broad spectrum of activities, ensuring comprehensive engagement in the energy sector. Our key areas of focus include: 

Offshore Field Development Projects:

  • Actively involved in offshore field development, we harness the vast potential of offshore reserves to expand our production capabilities.

Sale of Gas, and Oil Refining Products

  •  With a robust distribution network, we market and sell our oil, gas, and refined products within finland and abroad. 

Exploration Assessment of Hydrocarbon Fields

  • We are committed to identifying and evaluating potential hydrocarbon reserves through extensive exploration efforts. Utilizing cutting-edge technologies and geological expertise

Processing of Raw Materials

  • Operating advanced refining facilities, we process raw materials such as crude oil and gas condensate into a diverse range of petroleum products. 

What we do

Our operations span the entire energy supply chain and include a global physical presence, allowing us to conduct comprehensive evaluations of local, regional, and international market conditions

Our Business Strategy

We are dedicated to responsible operations that prioritize environmental sustainability. By adhering to stringent international regulations and implementing proactive measures, we continuously reduce our greenhouse gas (GHG) emissions. In 2022, we reinforced this commitment by intensifying our GHG reduction initiatives and joining the CDP (Carbon Disclosure Project), further aligning our strategy with global climate action goals.

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Marketing Strategy

We specialize in the reliable supply of crude oil for refining and distribute a comprehensive portfolio of refined petroleum products—including gasoline, diesel, fuel oil, jet fuel, vacuum gasoil, and liquefied petroleum gas (LPG). Our products serve both domestic and international markets, ensuring energy security and meeting diverse industrial and consumer demands.

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Oil Field Exploration

As an industry leader in hydrocarbon development, we leverage cutting-edge seismic imaging and directional drilling technologies to explore and optimize oil, natural gas, and gas condensate fields across [primary regions]. 

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Advanced Refining Solutions

Operating one of the industry's most flexible refinery complexes, we transform crude oil into high-value products through: Precision Refining Capabilities
·Custom-formulated transportation fuels (ULSD, REV5 gasoline, Jet A-1) 
· Specialty distillates (marine gasoil, winter-grade diesel) ·         Petrochemical feedstocks (naphtha, vacuum gasoil, slack wax)

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Liquefied Gas Production

As a growth-focused energy partner, we continuously expand our resource base while optimizing the full value chain for LPG, LNG, and specialty gas products. Integrated Gas Solutions ·Upstream Development: Strategic gas field acquisitions and partnerships.      Midstream Excellence: o    Automated loading terminals with 50,000 MT storage capacity o    Dedicated cryogenic transport fleet (-161°C maintenance)

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Why Partner With Us?

Decades of Evolution, Delivering Excellence
From our roots as an Eastern-focused trading firm to becoming a global, multi-market energy leader, we combine: ✔ Proven Leadership – A seasoned management team with 10+ years of cross-continental trading expertise
✔ Adaptive Capabilities – Successfully pivoted from regional supplier to Western-oriented, full-service energy partner
✔ Digital-First Trading – Leveraging electronic platforms for seamless global transactions
✔ End-to-End Reliability – From sourcing to delivery, we ensure consistent quality and compliance

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🔹 Market Agility 

Navigate regional and international dynamics with precision

Trusted Track Record 

We are a reliable and independent energy supplier with a robust business strategy. ​​Built on transparent, principle-driven operations

Our Marketing Strategies

As an energy company, our operations across the energy supply chain, combined with our global physical presence, enable us to provide comprehensive evaluations of local, regional, and international market conditions.